The goal of firms is to create value through strategic decisions. Valuation techniques provide managers and market participants with the tools to evaluate and measure the effect of strategic decisions on firm value. In practice valuation is challenging because it requires modelling the future. These challenges are exacerbated in industries undergoing change due to new technologies or changing consumer behavior.
In this Sample Class Professor Kasper Meisner Nielsen, MSGF Academic Director, used a Harvard Business School case "Buffett's Bid for Media General's Newspapers" and discussed challenges focusing on the newspaper industry where the traditional business model has been disrupted by digital media. He also reviewed together with the participants the valuation of Snapchat as an example on valuation of apps and social network companies.